MXP — Merchandising Platform
June 2026 — present
- Conducted a comprehensive UX audit of the full existing product — evaluating all screens, applying heuristic scoring to prioritise issues by severity and user impact
- Prepared and delivered a structured redesign proposal covering four workstreams: UI migration, UI improvements, UX improvements, and IA restructuring
- Designed the Discovery Rules Efficiency feature — an analytics dashboard giving merchandisers visibility into search rule performance across all rules and per individual rule
- Generated 5 visual concept directions using Claude Design — rapid HTML explorations used to align stakeholders on visual direction before committing to full redesign